Driving global merchandising through Entertainment Brand Asset Scaling and high-volume social CONTENT.

At FameHouse (Universal Music Group), the brief was simple: turn concepts into motion campaigns for a massive artist roster, fast. Working as an independent creative anchor, the focus was high-volume production for global merch drops and time-sensitive launches, custom-building assets across wildly different visual styles while leveraging social-first codes to maximize engagement. This is where JxLA's approach to scalable motion design took shape, delivering professional-grade results even under the tightest global deadlines.