Elevating a local restaurant's presence across digital screens and print through brand visual identity design.

El Cubano, Santa Clarita's top-rated Cuban restaurant, started with a visual presence that didn't match the quality of its food. Over an intensive three-month collaboration with the owners, JxLA built a bold, vibrant identity rooted in Cuban culture from the ground up, spanning a modern website, high-end print menus, and targeted social content. The result was a unified ecosystem that elevated El Cubano from a local food spot into a premium dining destination.