Scaling multi-market campaigns from solo execution to creative team leadership as a DTC Paid Ads Lead.

As the foundational video creator for Paris-based DTC nutrition brand So Shape, the mandate was to build paid ads and social video from scratch, scaling output as performance drove growth. Over 3.5 years, the role grew from solo execution into leading an in-house team of motion designers and editors.

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Working with the design team, static assets were transformed into a vibrant, colorful "pop" visual identity built to scale across every platform, from digital and static design to web and national television. The work meant continuously producing full-scope weekly campaigns for the European market, localized across languages, with every asset optimized against performance data to drive brand visibility, credibility, and revenue.