Driving global merchandising through Entertainment Brand Asset Scaling and high-volume social assets.

Operating within FameHouse (Universal Music Group), this role demanded the creative autonomy to translate project briefs into fully realized motion campaigns for a massive artist roster. Acting as an independent creative anchor alongside the internal team, the focus centered on high-volume production for global merchandising sales and time-sensitive product drops.

The work required deep artistic flexibility to custom-build assets that matched diverse visual styles while leveraging social-first codes to maximize feed engagement. JxLA’s approach to scalable motion design was forged in this high-pressure landscape, ensuring professional-grade results even under the tightest global deadlines.